Citroën is one of the most iconic French brands in the world, however, in Peru it has a problem: the new generations do not associate it with France. So how did we help solve this problem? We took advantage of the fame of the most popular Frenchmen in history. The French Re-Connection is a project that uses AI to revive the art of Paul Gauguin, Claude Monet, Eugene Delacroix, Paul Cézanne and Édouard Manet.

We created a complete collection, with Citroën's most famous cars as protagonists, and we brought the brand closer to Peruvians by turning social networks into authentic virtual galleries.