In the framework of the International Day of Awareness on Color Blindness, Burger King, the brand that has always exalted the uniqueness of people, launched “The Invisible Promo”: a special campaign designed exclusively to be seen by colorblind people, giving them access to an exclusive discount. The campaign included outdoor advertising, lots of content on social media, and digital menu boards in all Burger King establishments nationwide. With this initiative, the brand reinforced its commitment to inclusion and highlighted its slogan “Your Way,” inviting everyone to be authentic and enjoy the world from their own perspective.